How does perception impact the decision making in organization behavior? 6 steps

The six step rational decision making involves the following:
1.Define the problem
2. identify the decision criteria
3. Weigh the criteria
4. Generate alternatives
5. Rate each alternative on each criteria
6. Compute the optimal decision
Most decisions in the real world do not follow the rational model. People are usually content to find an acceptable or reasonable solution to their problem than an optimal one. Intuitive decision making is an unconscious process created out of distilled experience. here Perception play a vital role and we happily call it creative thinking.